ATXM Master Class Video: Artist Branding & Merchandising: Build a Brand That Creates Revenue
How can independent musicians turn their artist brand, merchandise and fan relationships into meaningful revenue?
Watch this two-hour ATXM Music Business Education Master Class featuring Bev Lambert, Scott Friedeck, Dorothy Nottingham and Clint Avants as they share practical, real-world advice on:
Building an authentic, recognizable artist brand
Creating merchandise fans actually want to buy
Developing a strong visual identity
Understanding merchandise costs, margins, inventory and scale
Strengthening fan engagement
Creating revenue opportunities beyond gigs and streaming
Bev Lambert also shares lessons from the formative years of daughter Miranda Lambert’s career, including fan engagement, merchandising, retail and artist brand development.
Ideal for independent musicians, emerging artists and music entrepreneurs looking to build a stronger business around their music.
