The ATXM Merch Store Is Live! Premium Apparel with a Purpose
The official ATXM Merch Store is here — and it’s built to do more than just look good.
The Austin Texas Musicians Fund is proud to launch a premium apparel collection designed to celebrate Austin’s music community while directly supporting the work that sustains it.
This is not just merch.
It’s mission-driven gear.
👕 Premium Quality. Retail-Level Comfort.
We partnered with My Merch Factory for full-service support — from production to fulfillment — ensuring every piece meets high-quality retail standards.
Our collection features trusted, premium brands including:
Next Level 3600 Premium Tee – Ultra-soft, modern retail fit
Gildan G6400 Softstyle Tee – Lightweight, comfortable everyday wear
Gildan G5000 Classic Tee – Durable, structured fit with extended sizing
Bella+Canvas 3480 Jersey Tank – Soft, flattering, breathable
Gildan G18500 Fleece Hoodie – Cozy, midweight staple for cooler nights
These aren’t giveaway shirts. They’re pieces you’ll actually want to wear — on stage, at shows, at industry mixers, or around town.
🎨 A Wide Range of Colors
Choose from versatile, stage-ready and lifestyle-friendly colors including:
Black
White
Heather Grey
Midnight Navy
Light Blue
Military Green
Ice Grey
Turf Green
Charcoal blends
And more
There’s a style and color for every musician, venue owner, industry professional, and Austin music supporter.
🎶 Every Purchase Powers the Mission
Proceeds from the store directly support ATXM’s three pillars:
🎤 Advocacy
Championing musicians and venues at the policy and partnership level.
🎓 Education
Funding master classes, professional development programming, and industry resources.
💰 Economic Development
Creating sustainable pathways for working musicians and strengthening Austin’s creative economy.
If you’ve been looking for an easy way to support ATXM — this is it.
No gala ticket required.
No long-term commitment.
Just premium apparel that gives back.
🖤 Full Support from My Merch Factory
We’re grateful to My Merch Factory for providing full production and fulfillment support, helping us create a seamless, professional storefront experience while maximizing fundraising impact.
Their partnership allows ATXM to focus on what matters most: serving musicians and venues.
🎸 Wear the Mission
When you wear ATXM, you’re sending a message:
Austin music matters.
Musicians deserve support.
Venues deserve protection.
The creative economy deserves investment.
