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Blog
ATXM News & Happenings
Before You Make the T-Shirt, Build the Brand
Before you ask what to put on a T-shirt, ask a bigger question: What does your artist’s world look and feel like? Dorothy Nottingham of Baby Snakes Creative shows how illustration, color and visual storytelling can create a recognizable brand that extends naturally into merchandise, experiences and fan connection. Discover why great merch doesn’t start with the product—it starts with the brand.
Sept. 14: ATXM Music Industry Master Class —Beyond the Stage: Build a Brand That Creates Revenue
Your music earns the applause. Your brand builds the business. Join Austin Texas Musicians (ATXM) and St. Edward’s University on Sept. 14 for a FREE Music Industry Master Class exploring how branding, merchandise, visual identity and creative partnerships can help musicians generate revenue and build sustainable careers. Stay afterward for live music, refreshments and networking.
Community Partners
Are You a Central Texas Musician?
Austin Texas Musicians is for you! We are musicians working for musicians.
Our community of Central Texas musicians is over 6,000 strong and growing.
We represent those we serve on city, state, and federal policy and provide basic needs and services to improve our quality of life.
Advocacy, Education, and Economic Development are the three pillars of our work to empower you to “Show Up, Speak Up, and Be Heard"!
Make an impact today
🎵 Join us in protecting Austin’s creative future.
Every bit of support goes a long way in helping us help musicians. We’ve got some very impactful new initiatives in motion for 2026, including:
Expanded Paid Performance Opportunities for Musicians
Expanded Education Programming, in Partnership with Local Higher Education
A Downtown Creative Hub, Parking and Safe Escort for Musicians
To continue doing this work, we need your help. Cultivating new partnerships, investment, and donor relations both public and private will be key to our sustainability.
We're putting out a call to all interested corporate partners, angel investors, and music community members and imploring that we all come together to lift up what has proven to be a crucial service to the health of our music community, which truly serves as the cornerstone to Austin’s economic well-being. We hope you’ll help us continue our work by donating, or by contacting us directly to discuss options.