Great Merch Needs a Business Behind It

You Designed the Shirt. Now What?

Great artist merchandise needs more than a great idea.

The garment. The artwork. Print method. Quantity. Quality. Inventory. Fulfillment. Online sales. Margins.

And eventually: How do you scale?

Meet Clint Avants, Senior Account Executive at C.C. Creations, one of the largest screen-printing and promotional merchandise companies in Texas.

At ATXM’s Sept. 14 Music Industry Master Class, Clint will take us behind the merch table to explore how artists turn creative concepts into products fans actually want to buy.

We'll talk about:

→ Creating merch people actually wear
→ Choosing the right products
→ Production + print quality
→ Inventory + fulfillment
→ Online merchandise stores
→ Scaling from dozens to thousands
→ Turning merchandise into meaningful artist revenue

Because your merch shouldn't simply advertise your band.

It should be a product your fans value.

📅 Sept. 14 | St. Edward’s University
🎓 3–5 PM | Doors 2:30
🎶 Reception + Live Music: 5:15–7 PM
🎟️ FREE | RSVP Required | Limited to 300

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