Learn from the Best in the Business: From Merch Table to a Much Bigger Business
What can independent musicians learn from the business behind country superstar Miranda Lambert?
A lot.
We’re thrilled to welcome a very special guest from country music royalty, Bev Lambert, Miranda’s mother, to ATXM’s Sept. 14 Music Industry Master Class.
Long before Miranda became one of country music’s most recognizable artists, Bev was working alongside her daughter—helping with booking, merchandise, fan club, and retail operations as Miranda’s career grew.
One of the biggest lessons?
Fans don’t just buy a T-shirt. They buy a connection to an artist.
What began with artist merchandise eventually grew into a much broader lifestyle and retail ecosystem surrounding the Miranda Lambert brand.
At Beyond the Stage: Build a Brand That Creates Revenue, Bev will share firsthand lessons about understanding your fans, creating authentic merchandise, recognizing business opportunities and thinking beyond traditional artist income.
📅 Sept. 14 | St. Edward’s University
🎓 Master Class: 3–5 PM
🎶 Reception + Live Music: 5:15–7 PM
🎟️ FREE | RSVP Required | Limited to 300
What could your artist brand become?
Official merchandise: Miranda Lambert Store
