Austin musicians learn the business side of the industry during free classes at St. Edward's University

Kristen Townsend, Jamie Dominguez, Terrany “Tee Double” Johnson and Pat Buchta lead a discussion on collecting royalties from music.

Austin Musicians Get a New Edge: Inside the ATXM Music Business Master Classes at St. Edward’s University

Austin’s music community continues to evolve—and a new collaboration highlighted by KUT shows exactly how.

In a recent feature, KUT spotlights a growing partnership between Austin Texas Musicians and St. Edward’s University aimed at equipping musicians with something many have historically lacked: real-world business education.

These master classes go beyond theory. They’re designed to help working musicians understand royalties, publishing, revenue streams, and the financial mechanics behind sustainable careers. In a city known globally for its talent, this kind of infrastructure is becoming essential—not optional.

The program reflects a broader shift happening in Austin’s creative economy: artists are no longer just creators—they’re entrepreneurs. And with rising costs and increasing industry complexity, knowledge is power.

If you care about the future of Austin’s music scene—or you’re navigating it yourself—this is a story worth your time.

Read the full article from KUT here>>