ATXM Music Industry Education Series Kicks Off March 30th
Practical Career Education for Working Musicians
Austin is home to one of the most vibrant music communities in the world—but too many artists are left to navigate the business of music on their own.
The Austin Texas Musicians (ATXM) Education Series was created to change that.
Our program brings together industry experts, working professionals, and experienced artists to deliver practical, real-world education designed to help musicians build sustainable careers.
Through in-person master classes, live webinars, and career development workshops, ATXM provides the tools musicians need to better understand the business side of music—from royalties and revenue streams to branding, marketing, and legal protection.
This program is built for Austin musicians first, while also making key learning opportunities available to artists everywhere through online sessions.
A Hybrid Education Program for the Modern Music Industry
The ATXM Education Series combines:
🎓 In-Person Master Classes
Deep-dive workshops led by music industry professionals.
💻 Online Webinars & Career Workshops
Practical tools and frameworks musicians can apply immediately.
🤝 Community Networking
Opportunities to connect with industry leaders and fellow artists.
Together, these programs help musicians turn their talent into long-term, sustainable careers.
2026 Master Class Series
ATXM will host four in-person Master Classes in 2026, each focused on a critical aspect of the music business. Sessions will be hosted at a location to be announced on March 13th.
Q1 Master Class
🎼 Royalties, Publishing & Music Rights
Understanding performance royalties, mechanical royalties, and music publishing fundamentals.
Q2 Master Class
💰 Revenue Streams for Musicians
Mechanical royalties, PRO income, merchandising, and diversified income strategies.
Q3 Master Class
📣 Marketing & Public Relations for Artists
Building your audience, telling your story, and creating a strategic artist brand.
Q4 Master Class
⚖️ Music Business Legal Essentials
Contracts, rights protection, and navigating the legal side of the music industry.
Each Master Class is designed to provide practical insights that artists can apply immediately to their careers.
Online Courses & Career Workshops
In addition to in-person events, ATXM will host a series of live webinars and career workshops throughout the year, available to musicians locally and globally.
Upcoming topics include:
🎯 Music Career Health Check
Evaluate where you are in your career and identify next steps.
🎨 Your Secret Sauce
Clarify your artist brand and creative identity.
📘 Defining Your Brand: Build Your Own Artist Brand Brief
📣 Music Marketing: Finding Your Audience
💸 Get Paid to Play / The Yes Test
How to evaluate opportunities and focus on the ones that actually grow your career.
🚀 Go-To-Market Strategy for Musicians
📄 Live Music Fund Application Workshops
Helping Austin artists successfully apply for city funding opportunities.
These workshops will be delivered via Zoom and YouTube, expanding access to musicians everywhere.
2026 Program Schedule
The ATXM Education Series will run throughout 2026 alongside our monthly Night Shift Music Industry Mixers and community events.
Some dates are already scheduled, with additional sessions and speakers being announced soon as the program expands.
Our goal is to build Austin’s leading hybrid education program for professional musicians.
Join the ATXM Education Community
Whether you're an emerging artist, an experienced performer, or a music industry professional, the ATXM Education Series offers valuable insights and connections to help you move forward.
🎶 Learn the business of music
🎶 Connect with industry experts
🎶 Build a sustainable music career
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